Press Releases

Noavel Headstall is now known as the Whisperide Bridle

SALT LAKE CITY, June 6, 2008 – Whisperide officially announced that it will be renaming its premiere product, formerly known as the Noavel Headstall. The new name, The Whisperide Bridle, will take immediate effect.

The name change will help adjust and refine the public and equine industry’s perception of our feature product. The Whisperide Bridle is a complete horse bridle, consisting of a leather headstall, and Noavel nosepiece that sits over the horse’s nose.

The announcement coincides with the new brand campaign that the company will launch, along with a new website aimed at providing an informative and educational experience for its customers.

“We think the new name will help us establish a clear identity of our featured product and will also help the consumer recognize our product and its traits to be more than just a simple headstall,” said Paul Rugg, CEO, Whisperide LLC. “Although change is not easy, we are committed to growing and diversifying our products for the future of our company.”

The bridle may have a new name, but the product still retains the same patented design and unique qualities as always. The corporate values and core product line, featuring the bridle, will also remain the same.

Whisperide will continue to diversify and customize its products and methods for the equine industry, and is dedicated to keeping its loyal customers informed.

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